Autumn 2025, written by Alex Bardell
Sustainability Consulting, Technology Expert
The approach used by AI to gather data has evolved. Currently, AI systems scan websites in real time to collect concise information. Establishing a strong digital presence is increasingly important, and maintaining positive ratings on key platforms such as Google can enhance visibility. Marketing & communication efforts should focus on content that aligns well with AI engine preferences.
Content needs to be written and delivered in a format that is compatible with AI search engines. While there is not yet a fully standardised format, incorporating an LLMS.txt file on your site can begin to provide structured data. Since LLMs are not able to process large websites in real time, this method assists them in gathering necessary information.
Providing information in an LLM-friendly format can facilitate data collection. Westnine London offers metadata creation services that can be included in your SEO and AI search optimisation files to support AI-based searches. We can collaborate with your IT web team to determine format and content standards, and we will supply AI-ready content as part of our service to you.
Creating metadata for SEO and AI
Summer 2025,
written by Daniela Bardell
International PR expert & Director
In today’s AI-powered landscape, earned media is more crucial than ever. It’s not just about getting featured — it’s about being trusted by generative engines that shape perception.
What to consider:
AI Brand Visibility: What percentage of AI responses mention the service or brand, across which topics?
Share of Voice: How does your visibility compare in the market?
Sentiment Trends: How are AI models describing your products, positively, negatively, neutrally?
Narrative Context: How is your brand’s value proposition being communicated?
Citation Analysis: Which sources are AI engines trusting when referencing your brand?
In summary:
AI-generated content pulls mainly from earned media — this is why PR matters.
Partnering with a professional agency is the most effective way to build earned media.